Reclaiming Rich

Some words don’t need cleansing. They need claiming.

When I named my business Prosperity First, it wasn’t just strategy.

It was seduction.

A soft rebellion wrapped in silk and certainty.

Yes, I’d been inspired by Mike Michalowicz’s Profit First, but more than that, I was responding to the way my clients flinched at the word profit.

These are heart-on-fire entrepreneurs—healers, artists, visionaries.

People who ache to build something holy in a world that worships extraction.

They want their money clean, their impact felt, their joy intact.

And still—

profit is not the villain.

It’s the breath that keeps purpose supple, stretching toward another sunrise.

Recently, on She Slays the Day with Dr. Lauryn Brunclik, we wandered into that pulse.

We talked about how nervous system regulation shapes every financial decision,

how pricing becomes an act of energetic intimacy,

and how worthiness—the felt knowing that you’re already enough is the first line item of abundance.

At one point, Lauryn asked (and I’m paraphrasing here)

“Do I have to stop saying I want to be rich?

Should I soften it—to abundance, to prosperity?”

Read the entire article on Substack by clicking the below.